In the language of the Sioux, Tatonka means bison. The idea for their brand name comes from the ever-popular film "Dances with Wolves". For Native Americans, the bison is still a holy animal. For them it is a symbol of nature, freedom, wilderness and strength. But it also stands for much more. It is a herd animal with determination and a will of its own. As an outdoor brand, these are characteristics that they truly identify with. Read more