100% Natural Fibres

Icebreaker is a champion for the benefits of merino wool, from how to feels and looks, to how it performs and cleans. In 2019, the Move to Natural campaign launched, making official Icebreaker’s commitment to becoming a fully natural company by 2023. With their founding principles, they have innovated new technologies in their effort to be “plastic-free by ‘23,” with plant-based and bio-based fibres being introduced into garments.

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